Social Archives

Brands ‘need to do more ads on Instagram Stories’

September 18, 2018

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

Hootsuite integrates Google to combine search and social ads

September 18, 2018

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

September 14, 2018

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

September 12, 2018

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.

Frankie & Benny’s runs digital promo for new ‘Feel Good Menu’

September 12, 2018

Digital Performance Marketing Agency Tug has partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’* range – a mix of healthier and lighter dishes aimed at giving their patrons heathier food options.

LinkedIn debuts ‘self-service’ dynamic ads

September 11, 2018

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

Burger King puts social first with £20K chicken competition

September 10, 2018

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

Messaging tips: Please do take this personally

September 10, 2018

Google is set to introduce RCS messaging on Android as its version of iMessage. Matt Ramerman, CEO and co-founder of Vehicle, looks at how the RCS messaging standard has the potential to massively improve consumer engagement with enterprise messaging and marketing….much more so than SMS.

Why ‘breaking the internet’ shouldn’t be a marketing badge of honour

September 6, 2018

No amount of hype generated from a marketing campaign should be causing websites to crash in 2018, argues Rob Greenwood, technical director, Steamhaus.