Social Archives

Facebook cracks down ‘clickbait’ ads

October 22, 2018

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.

Instagram ad spend growing 3 times faster than Facebook- report

October 22, 2018

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

Facebook hires Nick Clegg to lead news team

October 19, 2018

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

October 19, 2018

Facebook sees decline in users in US and Canada

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

Most marketers say walled gardens are major block to improving first-party data

October 19, 2018

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Pinterest makes pins more shoppable with real-time pricing and upselling

October 17, 2018

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

How Carluccio’s is making social media sociable again

October 12, 2018

Italian restaurant chain Carluccio’s has managed to rip up the content plan and take a new approach to social media. Tom Harvey, new client director at drinks and hospitality specialist YesMore, and he can outline the new approach, how it works and why it’s working well for Carluccio’s.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.