Social Archives

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

November 8, 2018

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

Pinterest expands Promoted Pins to France

November 8, 2018

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

How to make six-second ads work harder

November 6, 2018

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

LinkedIn revamps ad tools with forecasting and live previews

November 6, 2018

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

Facebook sorry for “white supremacists” user ad category

November 5, 2018

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

US elections: Twitter shuts down 10,000 bot accounts ‘discouraging voting’

November 5, 2018

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

New FC Barcelona chatbot takes football fans to the training ground

October 31, 2018

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

Facebook user numbers and profits grow despite security costs

October 31, 2018

Facebook’s third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.