Global social media trends: Ad spend doubled year on year during Christmas peak
Global social media ad spend doubled during the holiday peak in 2020 compared to 2019 and continues to climb into 2021, according to new research.
Social
The online shopping habits of 2021: TikTok ‘influences buying more than Instagram’
The face of online shopping has changed drastically in the past year, and so have our spending habits. Working from home, an influencer influx, and increased savings are just of few of the factors that have altered our shopping preferences – but what impact has this really had?
Right to reply: Scammers take advantage of Clubhouse app
The data privacy watchdog in France has opened an investigation into alleged privacy breaches on the popular Clubhouse app. Satnam Narang, Staff Research Engineer at Tenable looks at the implications for the audio-based social media platform.
Facebook unveils VR wristband powered via ‘brain signals’
Facebook has revealed its plans for a wristband that will control its forthcoming augmented-reality glasses.
Trumpbook? Ex US president ‘plans social media comeback with his own platform’- report
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
Anti-social media: survey reveals consumers’ pet peeves when it comes to online advertising
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
Reddit strikes first agency enterprise partnership agreement with Omnicom
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
Revealed: The most successful health and fitness influencers
Health and fitness personalities have increased over the past year across all social media and Currys PC World has revealed the Top 100 Most Popular Health and Fitness Influencers in the World, highlighting their earning per year, per post and number of followers amongst other metrics.
UK firms caught buying fake 5 star Google reviews- report
Consumer group Which? has exposed a web of paid-for reviewers providing fake reviews to dozens of UK businesses listings on Google, ranging from home improvement companies to a stockbroker. Which? set up a fake company and bought bogus reviews to probe how some businesses are opting for shortcuts to build a good customer rating. Notably, … [Read more…]
Event report: Pinterest global advertiser summit
Last week, Pinterest hosted Pinterest Presents, its first global advertiser summit with sessions in the US, UK, France, Germany, Canada and Australia, offering attendees with an immersion into its global vision to build a positive and inclusive platform.