Social Archives

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

December 5, 2018

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

Gen Z ‘motivated by job satisfaction more than money’

December 5, 2018

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.

Social and Shopping: Can Instagram Expect a Christmas Surge?

December 4, 2018

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

December 3, 2018

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

December 3, 2018

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

UK adspend to surpass £20bn for first time in 2019

November 29, 2018

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print.

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

November 28, 2018

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

Social media influence remains high, but shoppers are wary of social commerce

November 28, 2018

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future … [Read more…]

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

November 27, 2018

With Black Friday over for another year, which brands created most social media buzz around its sales?

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.