Social Archives

Twitter forced to reveal identity of parody Wetherspoon’s account after court order

December 18, 2018

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and “abusive” Wetherspoon accounts.

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Top 20 TV programmes for tweets: Love Island beats politics

December 12, 2018

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

Top 100 trends on Pinterest

December 11, 2018

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

YouTube faces fan backlash over 2018 ‘Rewind’ video

December 11, 2018

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

Sony launches ‘Instagrammable’ music pop up in New York

December 10, 2018

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalized song based on the beat of your heart.

Top 10 Christmas ad rankings: John Lewis secures top social media spot

December 7, 2018

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.