Social Archives

Social media trends: What are people posting on their timeline?

January 18, 2019

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

Kingston rolls out eSports gaming campaign with Post Malone

January 17, 2019

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

January 17, 2019

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

January 16, 2019

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

Gillette sparks social media storm with “Best a Man Can Be” ad

January 16, 2019

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

IPA Bellwether: UK marketing budgets flatline as Brexit bites

January 16, 2019

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

Nearly 15% of job seekers use social media to land a new job

January 10, 2019

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

January 10, 2019

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

January 9, 2019

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

Corporate social responsibility ‘influences buying decisions more than price’

January 9, 2019

People prioritize environmental and human-focused causes over price, according to a new survey from Clutch.