Social Archives

Six Nations enjoys World Cup bump as sponsors set for ad scrum

January 31, 2019

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

January 31, 2019

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

Facebook ‘paid children to install spy software on their phones’- report

January 30, 2019

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors’ apps, according to a new report.

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

January 29, 2019

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

Advertisers still missing the mark with gender stereotypes- survey

January 29, 2019

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

Top tips: Five digital trends to watch in 2019

January 29, 2019

5 reasons why major businesses are adopting agile across their organisation

Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019.

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report

January 25, 2019

Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

January 24, 2019

Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.

Google forced to pay €50m GDPR fine by French data regulator

January 22, 2019

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU’s rules on consumer data protection, representing the largest fine yet under GDPR.

Generation Z dominates YouTube (while other generations prefer Facebook)

January 18, 2019

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.