Social Archives

Snapchat showcases VR ‘Lego wear’ in pop-up shop

February 14, 2019

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

Harrods or Greggs? What your dating app says about you

February 13, 2019

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

Procter & Gamble becomes UK’s largest ad spender

February 12, 2019

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

February 8, 2019

Twitter planning new subscription platform?

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

Snapchat comeback: Chat app beats estimates and stems decline in users

February 7, 2019

Snapchat smashes revenue estimates as users and messages soar in lockdown

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.