Social Archives

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children

April 16, 2019

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

Guest comment: The power of social proof lies beyond influencer marketing

April 16, 2019

Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.

The rise of social media shopping: engagement up 38% in 12 months

April 16, 2019

The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.

The changing face of customer loyalty

April 12, 2019

Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure all channels are equipped to provide this service.

Walmart buys ad tech startup Polymorph

April 12, 2019

Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.

Lush shuts social media channels: “We’re tired of fighting algorithms”

April 11, 2019

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Facebook plans to scan people’s photos into their own ads

April 10, 2019

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Burger King removes ‘racist’ chopsticks ad after social media outcry

April 10, 2019

Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded ‘racist’.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Snapchat unveils gaming and AR platform

April 8, 2019

Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.