Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.
A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.
Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.
Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.
Can technology spot a future sporting great better than a traditional talent scout? WeSportUs Founder and former French track and field champion Latif Adéothy explains how a social network could level the sports playing field.
Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
