Social Archives

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions

June 21, 2019

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

June 21, 2019

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose

June 20, 2019

Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, … [Read more…]

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

June 20, 2019

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

Cannes Lions: Twitter stats show most popular campaigns

June 19, 2019

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.

Facebook to launch Libra cryptocurrency ecosystem in 2020

June 19, 2019

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an “inclusive and open” financial ecosystem.

The science of the influencer: A primer for TV and social ads?

June 18, 2019

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

Cannes Lions 2019: Brand trust becoming essential says Edelman

June 18, 2019

Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.