Social Archives

18-30 year olds ‘turning backs on social media giants’

July 4, 2019

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

July 3, 2019

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

July 3, 2019

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

Top tips: How brands can leverage a cultural moment to start a conversation

June 27, 2019

As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.

River Island boosts social shopping with Curalate to align social shopping experiences

June 27, 2019

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

The rise of TikTok: Bytedance breaks billion monthly users across apps

June 26, 2019

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

What Facebook’s Libra tells us: traditional banking is finished and cryptocurrencies are mainstream

June 26, 2019

Facebook’s jump into cryptocurrencies is another nail in the coffin for traditional banks, says the CEO of one of the world’s largest independent financial advisory organisations.

Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

June 25, 2019

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness

June 25, 2019

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…