Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
Social
Facebook updates voice and video device ‘Portal’ with TV dongle
Facebook has revealed three new Portal devices: The Portal TV, Portal Mini and a redesigned Portal.
Instagram now matches Facebook on audience size for brands
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
Facebook to launch oversight board to judge controversial content
Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.
DoubleVerify Partners with Snapchat to Authenticate Media Quality
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.