The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Social
Ready Player One? Facebook outlines social VR future with ‘Horizon’
Facebook has revealed its plans for a social media universe exclusively for Oculus headsets, in what it hopes will be the next generation for its platform.
Kik shuts down messaging app, moves into cryptocurrency
Kik is shutting down its popular but controversial messenger app despite having millions of active users around the world.
Princes Selects Wavemaker North to Manage Masterbrand launch on social media
WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.
Facebook buys ‘mind reading’ wristband company
Facebook has bought a start-up making devices that can pick up electrical signals from the brain and transmit them to a computer
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
TV event marketing: What we’d like to see from Love Island contestants after leaving the villa
Two months on from TV phenomenon Love Island, contestants have been working on about life outside of the villa – where those before them have enjoyed varying levels of success in capitalising on their exposure. Adam Williams, CEO of Takumi, a leading Instagram influencer marketing service, looks at the lessons we’ve learned from past contestants after leaving the villa.
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?
Google has achieved a major breakthrough in computer power, building a machine capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, according to a leaked paper
Insurers ‘neglecting customer service on digital channels’
Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.
Twitter fail: US military apologises for threatening to ‘bomb’ Area 51 festival
The US military has apologised for sending a tweet that appeared to threaten people visiting Area 51 over the weekend after a Facebook event went viral.