The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account “factcheckUK” during the leaders’ debate.
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research