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Senior marketers believe trust ‘biggest challenge facing marketing industry’

January 15, 2020
Senior marketers believe trust 'biggest challenge facing marketing industry'
Senior marketers believe trust 'biggest challenge facing marketing industry'

Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

Regulation, Social brands, marketing, Privacy, technology, UK

How much money do celebrity Instagram couples make?

January 15, 2020
How much money do celebrity Instagram couples make?
How much money do celebrity Instagram couples make?

As their own boss and stepping down as senior royals, the Duke and Duchess of Sussex are now left to their own devices when it comes to funding their family life, being financially independent. Whilst it’s unlikely they’ll be writing up a CV anytime soon, their royal status would be in huge demand if they were to pursue brand partnerships on their social media accounts.

Ads, Social marketing, media, UK

CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

January 10, 2020
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.

Ad tech, Ads, AI, AR, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Sectors, Skills, Social, Social media, Transformation, USA, VR Apple, brands, ecommerce, Facebook, global

Tremor buys Unruly From News Corp

January 7, 2020
Tremor buys Unruly From News Corp
Tremor buys Unruly From News Corp

Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals advertising, digital marketing, global, marketing, video

7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global

8 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global

The 10 worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities

December 20, 2019

As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…

Ads, Content, Social, Video, Viral advertising, Apple, Christmas, email, Facebook

Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list

December 20, 2019
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list

An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, USA, Video, Viral, Viral and buyrals video, YouTube

2020 for influencer marketing – the year it all changes?

December 19, 2019

Infleuncer marketing has boomed in recent years. But as brands and consumers get more savvy, what will the next decade hold? Adam Williams, CEO of Takumi, takes a look… It was a tricky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around … [Read more…]

Ads, Content, Online advertising, Social, Video, Viral brands, content, Facebook, marketing, media

What features make people trust a website before buying?

December 18, 2019
What features make people trust a website before buying?
What features make people trust a website before buying?

An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.

Ads, Content, Digital marketing skills, E-commerce, Search, Search engine marketing, Search Engine Optimization, Social, Social media brands, Google, images, media, Privacy
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