Facebook debuts ‘Place Tips’ with local ads
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.
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Twitter promoted tweets to appear on other websites
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.
Facebook now tracks users off-site to rival Google ads
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.
Facebook urges UK users to register to vote
Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics.
Facebook selling fewer ads at higher prices- report
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report.
Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the 8 best (and one of the worst) Super Bowl ads of 2015.
Facebook profits up 33% as mobile ads soar
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
Facebook takes on Twitter with Super Bowl ad format
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.
Pinterest woos men with more personalised search topics
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.
Twitter adds group messaging and video features
Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.