Instagram lets brands boost ‘story-telling’ with Carousel Ads
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
Social
Instagram marketing tips: How to boost brand awareness
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
The dress that divided social media: How brands responded
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split … [Read more…]
Google+ RIP? Social network to split into ‘Photos’ and ‘Streams’
Google is splitting Google+ apart, breaking the social network’s photo element away from what it’s now calling “Streams.”
Barclays first UK bank to offer Twitter payments
Barclays has become the first British bank to let social media users make payments to individuals and businesses’ Twitter handles using the Pingit app.
Right to reply: Will retailers ‘like’ Facebook product adverts?
Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.
19 hours and counting: customers kept waiting by big brands on Twitter
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.
Nestle recruits interns via Vine contest
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.
Dove tackles Oscar Twitter trolls with #SpeakBeautiful
Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message.
LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.