Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.
Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.
Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research.
BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.
VisitWiltshire has been ranked number one in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels – Visit Cornwall and VisitLondon ranked 2nd and 3rd.
Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs.
Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR. That does not, however, mean that companies should ignore social either; indeed … [Read more…]
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.