PETA recruits FightMe app users for anti-fur campaign
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.
Social
Brands using Tinder: A marketing platform one step too far for consumers?
As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.
Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’
Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.
UK digital ad spend growth to outpace US and Europe
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Forget SnapChat- Millennials want brands to interact via emails
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.
The five best Instagram Carousel ads (so far)
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.
Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.
Facebook suffers setback as Indian firms withdraw from Internet.org scheme
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”.
Twitter adds homepage for non-subscribers
Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue.
New Instagram ad format turns viewers into shoppers
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.