This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Channel 4’s First Dates has appointed Social Life to run all social media activity around the show.
Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the US, Canada, UK, and 15 other countries.
Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.
Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.
Facebook’s free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month.
A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.
Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social logins.
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase.