CEOs prefer Twitter and LinkedIn to Facebook
Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.
Social
Teens dub YouTube the ‘coolest‘ social network’ ahead of Instagram
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.
Blockbuster: Minecraft ‘most uploaded game on YouTube of all time’
Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube.
CRM trends: Most consumers feel brands misunderstand them online
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.
Facebook ‘Instant Articles’ lets mobile readers skip load times
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.
Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Snapchat runs 10-second Discover ads
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.
Social echo chamber? Facebook’s customised newsfeeds can boost bias
Facebook’s increased personalisation has led to a lack of diversity in the news and opinions appearing on people’s newsfeeds, according to a new report.
Many small businesses still neglecting social media- survey
Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
How brands welcomed Princess Charlotte on social media
As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.