Social
Consumer trust in traditional ads falls (but friend recommendations still most credible)
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.
Most UK retailers now using social media to engage customers
92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.