Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions.
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.
Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool.
As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]
Twitter has changed the way it looks when users ‘favourite’ a post – so they are now seeing hearts instead of stars.
With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services.
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”.
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.