Social
Top social media tips: Film studios can’t afford to not know what their audience is engaging with on Facebook
With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.
Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]
Facebook trends in 2015: The evolution of the ‘like’
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]