Coca-Cola and Nike ‘leading way in social’- industry survey
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
Social
The Star Wars marketing machine: Force is still strong with Darth Vader
As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz.
Top tips: 5 things every online retailer should know about AdWords
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
Facebook Messenger users can now order Uber taxis
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features.
The Economist partners Twitter on newly launched Moments
The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform.
Airbnb hit by ‘racial discrimination’ report
Users with African-American names have more issues booking Airbnb rentals, according to a new paper out from three Harvard Business School researchers.
Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]
Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research.
Facebook tweaks rules for Instant Articles ads
Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.
10 common customer service complaints (and how digital engagement can help)
“Customer service is king” is a phrase that has never been more prudent. In a time where companies face increasing levels of competition, maintaining a reputation for excellent service is a great way to stand out. But finding the right balance between cost management and customer care can be difficult. Howard Williams, Marketing Director at … [Read more…]