Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.
Dating app Tinder is secretly rating the “desirability” of users with an algorithm… and it’s not just a measure of attractiveness, according to research by Fast Company.
Rumours abound that Twitter will be introducing a new 10,000 character option sometime at the end of this quarter, a move that will effectively change Twitter’s most fundamental feature. Nadia Barmada, Content Director, Found, argues why brevity is Twitter’s strongest selling point.
A new social network from the founder of Vine has launched, with a hashtag-style tagging system to help users find related content more easily.
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data.
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.
To coincide with the surge in New Year’s gym sign ups, Virgin Active has created an ‘emojivation pack’ to help people share how they get active across social media platforms.
Following the news that Twitter is considering upping its character limit to 10,000 Mark Slade, Managing Director EMEA, Opera Mediaworks, comments looks at how the move could alter the approach of mobile advertisers.
Twitter is considering ditching its 140-character limit in tweets, expanding it to a whopping 10,000 characters.
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose.