Communities can both humanise a brand and make customers feel valued through experiences or direct communication. It also helps strengthen retention and advocacy to ultimately attract new consumers. Benji Vaughan, Founder/CEO of Disciple Media offers some key tips on how to build a powerful brand community from the ground up.
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
TikTok are adding an office in Sydney following a following a surge in popularity in Australia for the video sharing app.
TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.
TikTok usage has more than doubled its number of users since the COVID-19 outbreak, with one-third of 15-25-year-olds in western markets are using the social media newcomer.
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
Bristol Gin has faced a social media backlash after it made social media posts claiming rioters favoured their gin due to its flammability.
Donald Trump has threatened to “strongly regulate” or close down social media companies after Twitter flagged two of his tweets to a fact-checking page.