What is the best platform for a brand in 2016? Pepsi wants to find out
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
Social
Persil and Comfort sponsor Mumsnet Pregnancy Tracker app
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors.
Independent goes online-only as newspaper shuts down
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.
Beyonce helps smartphone usage skyrocket during Super Bowl 50
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Zuckerberg criticises board member for India ‘anti-colonialism’ tweet
Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’.
Twitter ‘First View’ puts video ads at top of timelines
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.
Falling out of love: Smarter marketing needed to engage jaded Valentine’s Day shoppers
The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research.
Super Bowl stats: Ads accounted for 22% of entire broadcast
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
Top UGC tips: 5 successful brand campaigns with user-generated content
Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.
Super Bowl 50: How 12 big ads performed on social media
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.