Social Archives

CRM trends: Social media beats email for customer service

March 7, 2016

UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.

Facebook to pay millions more in UK tax after backlash

March 4, 2016

Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.

Coca-Cola turns packaging into Virtual Reality headset

March 4, 2016

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.

Right to Reply: ‘Reactions’ make Facebook reputation more crucial than ever

March 2, 2016

With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.

Six different ways: How will brands interpret Facebook Reactions?

March 2, 2016

Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…

Snapchat catches Facebook for daily video views

March 2, 2016

Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands.

Facebook Reactions: Advertisers kept in the dark over data…for now

March 1, 2016

Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now.