The new journey of a TV show: How digital has transformed video content
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.
Social
Fireman Sam gets social media revamp
Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.
Persado gets $30m funding boost for AI-generated content
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
Social shopping: Facebook syncs ad data with Tesco’s dunnhumby
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
Pinterest takes ‘Promoted Pins’ format overseas
Pinterest will start selling advertising in the UK, signalling the socal media scrapbooking site’s first to make money from its more than 45 million users who reside outside the US.
WhatsApp adds end-to-end encryption to boost security
WhatsApp, the world’s largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones.
Facebook in South East Asia: 241 million connections
Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data.
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
Instagram plays down algorithim change after user backlash
Instagram is seeking to reassure its millions of users after a backlash over its proposed timelines changes.
Top tips: Using life events in marketing campaigns
Simon Farthing, Head of Consultancy at data science consultancy Profusion, discusses how data science can be used to identify life events to improve marketing campaigns.