Top 8 social media trends in 2016 [INFOGRAPHIC]
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.
Social
Facebook’s ‘context collapse’: Massive drop in personal sharing
Facebook users are now less likely to share personal information on the social network, instead opting to cross-post content from friends or other media platforms, according to new research.
BuzzFeed cuts sales forecasts by half after disappointing year
BuzzFeed has been forced to cut it’s projected revenue by about half, after the online publisher missed its financial targets in 2015.
Facebook lets brands create AI chat bots
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
Match.com pulls ‘freckles’ ad after social media backlash
An ad campaign for Match.com faced a backlash this week, with dozens of people on social media slamming the dating site’s posters for being “insulting”.
Facebook finally lets brands and celebrities share sponsored content
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
Top personalisation tips: 7 ways to be ultra-relevant
One to one communication really works – but make it ultra-relevant to the individual, that’s the advice from Tony Kemp, brains behind Hello Market, the leading online direct mail tool.
The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
Facebook takes on Periscope with Live video push
Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app.
Can Alibaba AI predict reality TV show winner?
Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer.