Combined TV and Twitter ads ‘get 18% boost on ROI’
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.
Social
Top marketing tips: Brexit, brands, and the fear of the future
The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.
Facebook puts friends ahead of publishers in news feed
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.
Global social commerce trends: Electronics and fashion driving most demand
Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used around the world.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
Snapchat wins older users as it tops App Store for first time
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.
Firms warned to ‘keep social media campaigns honest’
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social media sites.
Quarter of Brits turn to social media to understand EU referendum- report
One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% said the information they found through social media played a role in changing their minds about which side would … [Read more…]
Tumblr takes on Facebook and Periscope with live video
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video.