L’Oréal launches makeup emoji keyboard to connect with millennials
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol.
Social
Third of 16-24s use social media for product research
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
Top tips: Is personalised advertising the future of marketing?
From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.
Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
Pokémon Go! launches in UK: How can brands catch the craze?
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
Most public relations disasters ‘are brands fault’
Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey.
Thumbs up: Facebook redesigns like button
Facebook’s like button is getting a new look, swapping the letter ‘F’ with the more universal thumbs up symbol.
Biggest IPO of 2016: Chat app Line plans $1.14bn stock market float
Messaging app Line is planning a dual Japan-US IPO, which could raise as much as $1.14 bn, which could make it the biggest tech IPO of 2016.
Pokemon Go! overtakes Twitter as augmented reality game goes global
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android.