Instagram adds in-app shopping feature
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button.
Social
Burberry tops the league of UK brands on Instagram
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.
Twitter trials ad blocking ‘Reader’ mode on mobiles
Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments.
Global app usage: Facebook most installed (but WhatsApp gets most users)
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.
Top tips: How Facebook’s News Feed updates push innovation in digital publishing
Bart Mroz, the CEO of digital commerce consultancy SUMO Heavy, looks at how Facebook’s news feed changes will lead to innovation in digital publishing and marketing.
Case study: World Zombie Day goes viral with Snapchat geo-filters
World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.
Specialised product ads: Ad spend soars in paid social and search
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.
Twitter axes Vine amid global job losses
Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses.
Europe’s top internet stars honoured at 6th annual Lovies Awards
Vice, Soundcloud and Annie Lennox were among the winners at the Lovies Awards ceremony last night, which celebrates Europe’s digital stars of 2016.
Is web analytics ‘under-reporting’ Facebook revenue?
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.