Zoopla debuts house price ‘heatmaps’ for UK
Property search and information website Zoopla.co.uk has launched heatmaps which show the average current value of homes across the UK in a visual format.
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Google to restart Realtime search… without Twitter?
Google is aiming to resurrect its Realtime search feature, a month after its contract with Twitter ended.
Top tips: Addressing unethical activity in affiliate marketing
How much of a problem is brand abuse and fraud – whether real or perceived – in affiliate marketing, and to what extent does it hold back increased investment in the channel? Owen Hewitson, Client Strategist, Affiliate Window & buy.at tackles the dark side of the affiliate marketing…
Google debuts ‘AdWords Express’ for local businesses
Google has launched ‘AdWords Express’ in the US, an updated version of its paid search designed to get local businesses in the US up and running with online advertising in under five minutes.
Top 5 tips: Facebook page management for celebrities and VIPs
Celebrities and other high profile VIPs must ensure that their Facebook pages are continually managed and monitored for abuse and misuse if they want to provide fans with a safe online environment and protect their own reputation. Tamara Littleton, CEO of social media management agency, eModeration, provides guidance on how this can be done.
Right to reply: Retailers can’t afford to ignore mobile
The British Retail Consortium this week revealed that mobile retail searches are up 216 % on last year. Simon Walker of Stibo Systems argues why retailers can’t ignore mobile commerce any more.
The 5 digital paradoxes: Resolving the ‘digital versus physical’ tension
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. First, Sarah-Jayne Williams, Director at consultancy BearingPoint, looks at … [Read more…]
Only 4% of UK marketers have achieved ‘joined-up customer experience’
Nine in ten (90%) UK marketers say achieving a joined-up on and offline customer experience is important, but only 4% admit to having achieved it, according to new research.
Virgin Atlantic overtakes British Airways in travel website usability
As the possibility of industrial strike action looms over its customers this summer, Virgin Atlantic is faring better online, making significant improvements to its website and mobile app to replace its strike-hit competitor, British Airways, at the top of the travel website usability stakes, according to a new study.
Google debuts ‘What Do You Love’ search tool
Google has launched a tool that searches the internet for blogs, pictures, videos, and more based on the answer to the question “What do you love?”