Google axes 7 more products to focus on Google+
Google is ditching seven more products, including Google Wave, Knol and Google Gears, in an effort to simplify its range of services.
Search
TradeDoubler debuts £1m Dragon’s Den-style funding project to boost UK affiliate marketing
Performance marketing company TradeDoubler has launched The Zoo Project, a UK Affiliate Marketing incubator designed to foster grass roots growth and help drive innovation in the Affiliate Marketing arena.
EBay boosts recommendations with Hunch purchase
eBay has bought recommendation engine Hunch.com in order to improve the personalisation of the shopping suggestions its customers see online.
White paper: Mobile commerce
Mobile commerce has grown rapidly in recent years, with smartphones and tablets dramatically chanign the way consumers shop. This White paper looks at the current and emerging trends from M-Commerce.
Google offers rare peek into how it ranks search
For the first time, Google has published in-depth details on how it ranks websites, as the firm looks to appease claims that its search engine favours its own products.
Google buys 2 start-ups to boost Chrome and Google+
Google has acquired two startup firms Apture and Katango for an undisclosed amount to enhance the user experience of its browser and social networking services.
TradeDoubler transfers search marketing over to Netbooster
TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
Guest comment: Does More Commission Equal More Sales? (Part 2)
What levers can affiliate managers pull in order to increase sales? In the second part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the role of tactical commissions, and whether they actually generate more sales within performance marketing.
EU privacy law: Just 1 in 10 think marketers can engage consumers without cookies
With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.
Google search ‘tweak’ affects 35% of searches
Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’.