For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.
Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.