Etihad Airways picks LBi for digital push
Global marketing and technology agency, LBi, has been selected to manage the global digital media strategy, search and affiliate marketing account for Etihad Airways, following a global agency review.
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Facebook ‘accounts for over a quarter of US display ads’
Facebook has increased its lead in the US display ad market, accounting for 28% of impressions in 2011, according to new data.
Facebook 'accounts for over a quarter of US display ads'
Facebook has increased its lead in the US display ad market, accounting for 28% of impressions in 2011, according to new data.
Google privacy changes: A boost for advertisers?
Google has changed its privacy policy, streamlining it across its multiple services including search, email, video and social networking sites, following privacy concerns from regulators over its social networking sites.
The right to disappear from the Web? EU could fine websites for privacy lapses
The European Commission has launched a controversial bid to force web giants such as Google or Facebook to give users more control over their personal data or face fines.
Yahoo display ad sales dip as new CEO takes charge
Yahoo has posted declines in profit and sales this week, as the struggling internet giant looks to turnaround its fortunes under new Chief Executive Scott Thompson.
Right to reply: Reading between the lines of affiliate marketing surveys (Part 1)
As digital marketing grows at a rapid pace, how is affiliate marketing changing, and what does the current data tell us? In the first of a two-part series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, takes a closer look at three recent industry surveys, to see where affiliate marketing is heading.
Google profits fall short, despite ‘90m Google+ sign-ups’
Google increased turnover by 27% in the final quarter of 2011 to $10.6bn and net profits lifted by 6.4% to $2.7bn, but this was not enough to its share price tumbling 10% as the results fell short of investor expectations.
Brits ‘biggest online spenders in Europe during 2011’
British consumers spent more online last year than any other country in Europe, according to new research.
Google hits back at Murdoch’s ‘piracy leader’ jibe
Google and News Corp chairman Rupert Murdoch have become embroiled in a war of words after the media tycoon accused the internet giant of being a ‘piracy leader’.