Twitter to help users back up their tweet archive
Twitter’s chief executive Dick Costolo has confirmed to the New York Times that the company is working on a tool that will allow users to export and download their entire archive of tweets.
Search
Baidu Q2 profits grow 70% as search ad sales soar
Baidu the Chinese search giant has posted net profits of 2.77bn yuan ($436m) for Q2, up from 1.63bn yuan in the same period last year. Revenues were up 60% and reached 5.46bn yuan ($858.8m).
Google tests social link sharing in search results
Google is testing a new feature that lets users share links in their search results on the social network, as the web giant looks to boost the reach and influence of its Google+ social network.
Facebook tests sponsored search results to rival Google
Facebook is testing new “Sponsored Results” ads that will let advertisers promote their businesses in the social network’s drop-down search results, according to a new report. TechCrunch reports that the service will let advertisers bid against specific pages, apps or places (rather than just keywords).
Microsoft suffers first ever loss after £6bn online ad flop
Microsoft has posted a loss of $492 million in the past quarter, the first ever for the software giant, as results were hit by a previously announced writeoff for its online ad business aQuantive.
Guest comment: If More Were Less – How Incremental are Sales in the Performance Channel?
Questions of incrementality are becoming more pertinent to advertisers and the performance marketing industry is getting better at responding to them. With margins becoming tighter and questions continuing to be asked, it is important that the channel is able to demonstrate that sales being driven are incremental. Matt Swan, Client Strategist at Affiliate Window writes…
Google ad revenue soars as profits hit $2.79bn
Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%.
98% of Americans ‘distrust information on the Internet’
Nearly every American (98%) says there are things that cause them to distrust the information found on the Internet, and 93% say their satisfaction with online information could be improved, according to the results of a new poll.
The psychology of SMS- Why do we still love to text?
Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS.
Google £159 iPad rival Nexus 7 goes on sale
Google Nexus 7 goes on sale across a number of territories today including the UK, as the firm looks to rival Apple’s iPad in the growing tablet market.