Google revamps AdWords- targets by situation, not device
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.
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Top tips: Google AdWords changes- what it means for advertisers
Google’s new ‘Enhanced Campaigns’ tool marks one of the biggest ever changes to its hugely popular AdWords search ad system. With consumers now targeted by situation rather than device, Alistair Dent, head of PPC at Periscopix, has analysed the changes, and what they mean to people searching and to advertisers…
Shopping companion Stuffster tracks online price drops
A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.
Facebook mobile users overtake PC users for first time
Facebook’s mobile users surpassed computer users for the first time, with mobile accounting for a quarter of all ad revenue for the social network, according to the company’s latest financial results.
Mega search engine courts more piracy fears
A new third-party search engine dedicated to the newly-launched online storage service Mega has sparked controversy over piracy fears.
Top tips: Can you tell if your attribution model is working when your customer calls?
Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.
Pinterest revamp aligns mobile and web tools
Pinterest has updated its website with improved navigation and bigger pins, as the social media scrapbook aims to build upon its huge growth last year.
192.com overtakes Yell as top UK online directory
192.com has become the most visited online directory in the UK, according to new figures.
Bing revamps Facebook ‘social sidebar’ search results
Microsoft has updated its Bing social sidebar to add more results from Facebook timelines, following the launch of the social network’s new ‘graph search’ tool.
Google denies killing donkey with Streetview car
Trying to stay true to its mantra of ‘Don’t be Evil’, Google has assured web users that no animals were harmed in the making of its maps, after a picture surfaced on the web showing a donkey lying on the side of a road next to a Streetview car.