Display ad clickers ‘conduct more organic searches’ (infographic)
The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads.
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Google links to apps in AdWords for first time
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.
Google to block paid-search keyword data
Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.
Google takes ‘in-depth articles’ search to UK
Google is taking its in-depth article search tool to the UK after an initial launch in the US last year.
5 common SEO mistakes (infographic)
Search engine optimisation (SEO) can seem a mysterious and complicated practice to the uninitiated- especially with the likes of Google constantly changing its algorithms. This Infographic from Freestyle Interactive offers a guide to best practice and common mistakes in SEO.
Google ditches controversial search banner ad ‘experiment’
Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen.
Google expands search encryption globally- starting with China
Google has started to encrypt searches made by people in China, as part of a wider attempt to inhibit government spying around the world.
Twitter’s ad prices fell 67% during 2013
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report.
BBC ramps up mobile search
The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach.
Google to ad restaurant menus and prices to search results
Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses).