Personal assistant apps falter as smart speakers take off
The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.
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Apple beats Samsung in UK paid search advertising
Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.
Europe digital trends: Online ad spend extends lead over TV
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
Voice takes off: 42% of Brits “using voice search daily”
There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.
Google fined record £2bn for shopping service search “bias”
The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.
Google AI means finance brands need smarter SEO strategies
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.
UK choosing politicians for personality- Hitwise
With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics.
May Vs. Corbyn: Who is the most searched for UK politician?
Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches.
L’Occitane mobile location campaign lights up high street
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.
Mobile case study: Pedigree teams with Google for lost dog app
The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.