Rise of voice search: Advertisers to invest more in digital audio
The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.
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A short history of Google [INFOGRAPHIC]
Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Marketers admit 26% of their budget will be wasted in 2018
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
Oscars 2018: Shape of the Water wins, despite a lack of online popularity
At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches.
Search retakes lead over social for site referral traffic
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
Google drops ‘View Image’ button as part of Getty agreement
Google is removing the “View Image” button from Google Images, as part of an agreement between the search giant and Getty Images.
International search trends: Which sites dominate Google across national boundaries?
Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.
European car search trends: YouTube rules UK but the Spanish click most
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Can search trends predict this year’s Oscar winners?
At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.