Search Archives

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

July 25, 2018

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

Google gets surprise profit boost despite $5bn monopoly fine

July 24, 2018

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

60% of marketers not confident in budget allocation

July 23, 2018

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

Google takes AI-powered job search service to UK

July 17, 2018

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role.

Ecommerce search trends: 51% start their online shopping journey on Amazon

July 17, 2018

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.

Google gives advertisers new AI-powered ad tools

July 11, 2018

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

Online travel trends: Amsterdam top search destination

July 9, 2018

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research.

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

June 29, 2018

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

The rise of Alexa shopping: Voice orders surpass £200 per user

June 28, 2018

The average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30, according to new research.