Google puts limits on future of remote work
Google is changing its work-from-home policy as it looks to get more people back into its US offices.
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Google to stop selling ads based on browsing history
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Top tips: How Google’s phrase and BMM update will affect your PPC strategy
Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]
Social vs search: 39.5% of Brits still use search engines to discover brands
Brits are still using search engines more than social media to discover brands, according to new research.
Top search tips: 5 SEO hacks to boost site rankings in 2021
With the transition into the new era of digital marketing precipitated by the Covid-19-related shopping disruptions, the SEO landscape in 2021 looks like nothing before. To help you work effectively, SEO expert at Ueni, Jos Davies has put together 5 powerful tweaks to boost your rankings and hit your sales goals in 2021.
Guest comment: Share of search proves its worth as critical measurement tool
‘Googling’ has become second nature – as such search trend data is often used to represent zeitgeist or the mood of the nation. But it’s too often seen as a short-term performance channel rather than a diagnostic tool. Now, ad industry effectiveness heavyweight Les Binet has unveiled 6 years’ worth of research that shows share … [Read more…]
Google threatens to quit Australia search market
Google has threatened to remove its search engine from Australia over the nation’s attempt to make the tech giant share royalties with news publishers.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing … [Read more…]
US election: Biden overtakes Trump in Google search popularity
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.