As technology improves, budgets tighten and costs rise, how will digital marketing fare in this new ‘age of austerity’? Liane Dietrich, MD, LinkShare UK, takes a look at the key trends all digital marketers should plan ahead for in 2011.
Brands want to own the SERP (Search Engine Results Page) through integrated search, but how can they achieve this with increasingly search savvy competition? Nick Beck, Managing Director of Tug, offers some creative tips to help get the most out of integrated search campaigns.
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.
When is comes to making your brand visible on search, paid search can complement natural search results, writes Chris Eagle, Marketing Director, Consumerchoices.co.uk.
Internet entrepreneur Steve Weston has launched an online ad service that will allow users to show their ads on a trillion websites within minutes of placing them.
France is set to introduce what has been dubbed a ‘Google tax’ on online advertisements on January 1 2011, parliament decided Tuesday.
France is set to introduce what has been dubbed a ‘Google tax’ on online advertisements on January 1 2011, parliament decided Tuesday.
Creating a separate ‘gift centre’ for customers makes the online shopping process quick and effective, writes Hosein Moghaddas, VP & MD International, GSI Commerce.
Barclay’s has partnered with Affiliate Window to launch an online store for its Barclaycard Freedom rewards scheme, giving its customers 1% back in reward money on every purchase through the store.