Google has bought UK price comparison site BeatThatQuote.com for £37.7m ($61m), as the search giant looks to boost its presence in the so-called ‘vertical search’ sector to cover specific areas of interest in more depth.
According to recent research, some 50% of potential online sales are lost for the simple reason that customers are unable to find what they are looking for on a website. A primary contributor to this can often be the fact that a site’s taxonomy, or the manner in which categories and their underlying products are … [Read more…]
Cyberspace can be a lonely place for 40% of UK businesses – who get absolutely no visitors to their websites, according to the results of a new survey.
Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their CEOs ask for the same. The shift in audience has happened; … [Read more…]
The UK user experience market grew by 5% in 2010, and will grow by an estimated 8% year-on-year in 2011 to a value of approximately £222 million, according to new research.
It can be pretty easy to set up a Pay Per Click (PPC) advertising campaign, but getting the most out of your investment takes a bit more work. This latest series of Top 20 tips, from James Parker, senior PPC Consultant at Stream:20, gives you top tips on how to optimise your campaign.
Google has altered its search algorithms to penalise sites offering “low-quality” content, saying 11.8% of searches will now show changes in the “top few” results on the first page.
Around 150,000 Gmail account holders were hit by a system glitch at the weekend which reset their accounts, losing e-mails, attachments and Google Chat logs.
More than nine in ten (95 percent) of parents are aware their children have accessed pornography on the web, usually during homework time, according to a new study.
Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.