AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
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Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Chouieri picks JW Player for outstream video ad-serving
DMS, the official digital arm of Choueiri Group, has chosen JW Player’s outstream video player across its site and sell the advertising directly themselves.
VR and AR firm Masters of Pie gets £15m investment
VR and AR software company Masters of Pie has won a new funding round amounting £1.5m from Foresight Group and Williams Advanced Engineering.
What was the biggest new digital breakthrough of the decade? Vote here!
As the 2010’s comes to an end, we rounded up the most important and innovative tech products, trends, and breakthroughs that have shaped how we use technology. Take part in our poll below…
Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Quibi goes live: Netflix meets TikTok
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
Tremor buys Unruly From News Corp
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.